Jan-Jaap considers the interview to be his main skill, the question to be his most important instrument: the (human) interest question, the awkward question, the stimulating one, the journalist one, critical or light-hearted. He will help choose from a wide range of interview/interaction formats, always finding the right tone of voice. Jan-Jaap gets people to think and reconsider, convinced as he is that only challenging the status quo will bring new perspectives and new insights. Be it sharing of knowledge, finding solutions to a problem or getting people to understand each other, he will always focus on content and interaction.