Jessica Niewierra is working as Director Digital Development & Interaction for ABN AMRO. She is responsible for mobile and online development, sales & targeting, analysis, optimization and copywriting of the digital channels of ABN AMRO Retail. This includes Mobile Banking, Internet Banking, www.abnamro.nl, social media, e-mail and activities at digital platforms outside of ABN AMRO. ABN AMRO receives a lot of recognition for her Digital activities. ABN AMRO is for example rated in the top 10 worldwide of best Mobile Banking apps for Retail Banking in 2013, 2014 and 2016 (My Private Banking Report). Jessica is also member of the Supervisory Board of Yarden Holding and Yarden Funeral Insurances. Yarden (https://www.yarden.nl/) is a Dutch funeral service organization that offers funeral care, funeral insurances and funeral information. It has 41 funeral service centers, 22 crematories and 7 cemeteries. Finally Jessica is member of the Jury of the Dutch Contact Center Awards.