Cupido is currently a managing director at Prudential Financials Inc. where he covers enterprise risk, capital, and liquidity governance across the firm. He previously served in various risk roles including Chief Risk Officer, US Swap Dealer and US Head of Market Risk at HSBC. He has extensive international experience in risk management, capital markets, banking treasury, as well as asset and liability management. He also had significant involvement in the post-crisis regulatory implementations, developing effective relationships with US and European regulators on the path to full compliance with the new rules. Prior to joining HSBC, Mr. Cupido held senior positions at several European banks and financial institutions. He holds a Masters Degree in Finance from the City University of New York and an Italian Laurea in financial economics.