Mark is a rare blend of clinician, management consultant and patient advocate. He works with organisations to help them realise the full benefit of their services and products, especially through the often untapped potential of patients and the public. At The King’s Fund, Mark promoted shared decision making, founded the Ask About Medicines campaign & authored ‘Producing Patient Information’. In the BBC he developed a range of behavioural change interventions to improve people’s health and lifestyle. Following roles in publishing and telecoms, Mark moved into consulting with clients including Cancer Research UK, Care Quality Commission, Pfizer, NHS England and Microsoft. In addition to various advisory and mentor roles, he is a Non-Executive Director of the Patient Information Forum, a Director at Intelesant working on Smarter Homes, Health & Care and an Honorary Lecturer at the University of Salford. Mark is a NW Service Champion for Diabetes UK who lives happily married in Salford, England (despite being Scottish).