With over 25 year of experience in the Egyptian and Middle East, Nihal Zaki is currently Vodafone Egypt’s Consumer Business Unit Director. Her scope includes, Consumer Marketing, Internet, Pricing and Planning, Brand and Communication, International and Roaming, Customer Insight, Customer Value Management, Sales and Vodafone Cash. For 3 years Nihal was appointed as the Regional Marketing Director in Magrabi Retail in MENA and for another 3 years she joined the National Bank of Egypt as the Marketing Group Head as part of the reform program led by the Central Bank of Egypt. Nihal holds a BA Business Administration from Cairo University and she is a graduate from the German school.