An Economics post-graduate from India with experience in analytics from the best-in-class organizations spanning multiple domains like Retail and Consumer banking. Working with Abu Dhabi Commercial Bank (ADCB) since 2006. Responsible for implementing a marketing analytics framework, in order to transform the marketing function from one driven by guesswork and assumption to a metrics driven revenue-focused business model. Developed standardized methodologies measuring the effectiveness of marketing programs including campaign management. Translate analysis and key findings to identify key issues and make recommendations for future marketing programmes.