Reyaz Jeffrey, is a banking and insurance professional, currently heading the family Takaful business of Amana Takaful PLC as CEO/ General Manager, a position he has held for the last 6 plus years. Reyaz has played a significant role in developing the Family Takaful footprint in Sri Lanka, which included several significant “first to market” product developments and revamping of its product portfolio, enabling larger reach across communities and market segments in Sri Lanka. Previously, he headed Sri Lanka’s only private sector Savings Bank as CEO on secondment from Seylan Bank. He has extensive experience in retail banking and internet / electronic delivery channels. A Fellow of the Chartered Institute of Marketing (UK), he is also a Chartered Marketer, Member of the Sri Lanka Institute of Marketing and holds an MBA with Distinction from the University of Western Sydney, Australia.