Roy is a serial entrepreneur, credited with having started mobile value-added services in the MENA region, when he founded Jinny Software in 1999, an Irish mobile value-added service provider which he successfully exited in 2001. Roy has over 25 years experience in the wireless and mobile sectors. He is currently the founder and Chief Executive Officer (CEO) of Ubanquity Systems Ltd., an Irish FinTech specialized in next-generation Ubiquitous Omnichannel solutions to banks and financial institutions. Prior to that, Roy consulted with several startups, and a multinational on New and Conventional Media Monitoring, Cloud Computing, Big Data, and Machine Learning projects.