I have 16 years’ experience in the financial sector, mainly in the insurance sector. My Principal areas of expertise are business innovation, strategic planning, advanced customer management (strategic segmentation, loyalty programs, customer retention, sales campaigns and market analysis), efficiency and organizational and operational CRM. The development of my professional career I initially made in technological and strategic consulting. Since 2010 I belong to MAPFRE, the 6th European insurer in non-life and leader in Spain and Latam