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Speaker detail

  • Talya Miron-Shatz
  • Founding Director, Center for Medical Decision Making Co-Founder and CEO, CureMyWay / Buddy&Soul
  • Ono Academic College, Israel

Prof. Miron-Shatz specializes in medical decision making, digital health and behavior change. She published over 50 academic papers on these topics, and consults pharma, health advertisers and startups about them. Prof. Miron-Shatz did her post-doc at Princeton University, and taught consumer behavior at the Wharton business school, University of Pennsylvania. Her unique insights come from her combination of experience in research and in practice. She applies them where others fail, identifying barriers to engagement, behavior change and trust, from patients and physicians alike.