With over a decade of strategic digital marketing experience in the UAE, Tania Ali Wahidi has spear headed and transformed digital wings of several entities into world class models. Working in several cross functional organizations , she brings wholesome business insights towards forming integrated multi- channel digital strategies and weaving it into the strategic frame of organizations . Digital Marketing being close to her heart, Ms. Tania feels that the world of strategic digital marketing has only begun to scratch the surface of its potential . “Digital marketing is often seen as a tool, whereas I see it as the focal platform for developing strong, resilient, and long term relationships with our valued customers”.  Ms. Wahidi is currently heading the Social Media Department at Dubai Islamic Bank, which is the digital marketing arm of the Bank . She has an MBA in Marketing and a diploma in Digital Marketing.