Udo Roos is Director and EMEA Lead Financial Services for Microsoft Dynamics. He has a 20-year track record in the Financial Services Industry having worked in Management Consulting, banking and insurance companies and within the software industry. Udo started his career in 1986 as a trainee at Commerzbank. After his graduation in Master of Business Administration at University of Bayreuth and Diplômé at Kedge Business School Bordeaux he worked as Product Manager for Gothaer Life Insurance and launched the fund-linked Life Insurance in 1997. Udo became Project Manager CRM and led the Corporate Market Research team at Gothaer Insurance Group. Udo was member of the EUREKO Committee for Database Marketing. In 1999 he joined Steria Mummert Consulting and served as Senior Consultant Financial Services for CRM-Strategy Projects, CRM-Audits, Internet Sales and Data Mining Projects. He was Project Manager of a European CRM Benchmarking study for Banking, Insurance, Telecommunication and Utilities. In 2002 Udo joined SAP Business Consulting for Financial Services. He held positions as Project Manager and Project Coach and later as Steercom Member, Chief Value Architect Banking, Sales Manager Banking France, Vice President and Acting Head of SAP Financial Services Industries for Europe, Middle East & Africa (EMEA). Udo joined Microsoft in 2015 and has been working as EMEA Lead Financial Services for Microsoft Dynamics. Udo is author of several articles of CRM for Financial Services and completed his post-graduate Executive Education ‘Renewable Energy Management’ at University of St.Gallen. He is married, has two children and lives in Hamburg.