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Meet the Training Leader

  • Raf De Wilde
  • Senior Executive Advisor
  • Valid Insight
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Key Topics

Role & perception of market access

Market access & early development

Common errors in market access – the devil is in the details

RWE as an integral part of the market access launch strategy

Setting the launch price

Rolling out the market access strategy globally

Endorsed by

Valid Insight is an award-winning pharmaceutical global market access consultancy. With a team that includes some of the world’s leading market access and pricing experts, clients across the globe turn to us for innovative pricing, market access and value communication strategies through the full product development cycle. Proud winners of the Queen’s Award for Enterprise: International Trade, we aim to offer world-class solutions that continue to drive growth for our global clients.

Training features

A global expert in life science market access with over 39 years’ experience as your leading trainer

Business cases & practical examples

Discussions, polling questions and an interactive learning approach

All delegates will receive comprehensive course documentation

Certificate of attendance

Key takeaways

  • Market access as a key enabler for commercial success
  • Tools to handle market access-related issues for products in early development
  • Best practices to influence key decisions on positioning
  • Examples of developing and recognizing a realistic Target Value Proposition
  • Practical tips on how to fine-tune development choices for market access in consensus with marketing, regulatory and clinical functions
  • Critical insights into PRO and HRQoL, opportunities and pitfalls
  • Mitigation tools & solutions to common errors in market access strategy
  • Practical tips for creating a simple story to explain price to payers, politicians, and the public
  • In market access, you never get what you deserve: you get what you negotiate
  • Examples of details that can make a market access strategy fail
  • Review of all aspects of RWE: needs, practical problems, threats
  • Practical experience with scoring quality of RWE publications and recognizing weaknesses in RWE
  • Factors influencing price and reimbursement/funding for mature products
  • Best practices to drive ongoing differentiation

Join us in Amsterdam

Amsterdam is colloquially known as Venice of the North, because of its lovely canals that criss-cross the city, its impressive architecture and more than 1,500 bridges. There is something for every traveller's taste here, whether you prefer culture and history, serious partying, or just the relaxing charm of an old European city


Delegate Fee

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Based on your specific needs and goals, we will build a training program that will equip your employees with the right set of skills and practical knowledge to achieve your organization's targets.

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