VIP Registration

Reem Ashraf

Head Of Procurement


A Multilingual Head of Procurement with 11 years’ experience leading procurement strategy and managing lateral categories’ spends in the Middle East. She has expertise in building infrastructure and internal processes to minimize cost of product and deliver to tight deadlines. An effective change leader with an accomplished track record of business transformation, delivering results on sourcing strategies SRM and new product launches. Has driven cost optimization through improved alignment with business requirements, supplier aggregation and contract retendering while effectively managing supply chain risk. Additional expertise in vendor management, creating automated processes to manage contracts and evaluate supplier performance.