Bastiaan Hilferink

Customer Journey Expert
Aegon, Netherlands
Building Customer Journey’s at Aegon by learning my colleagues to ‘fish’. Aegon is a financial service provider that offers insurances, mortgages and retirement solutions world wide.
I strongly believe that a better customer experience starts with my colleagues at Aegon. The ones that actually create customer interactions. With the ongoing digital transformation in the financial industry the content manager, the marketing manager, the UX designer and the developer are the once that make the difference more then ever. My role is to support, inspire and equip them with the right tools and knowledge. And I hope share some of it during the event.

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Bastiaan Hilferink
Customer Journey Expert
Aegon, Netherlands
Building Customer Journey's at Aegon by learning my colleagues to 'fish'. Aegon is a financial service provider that offers insurances, mortgages and retirement solutions world wide.
I strongly believe that a better customer experience starts with my colleagues at Aegon. The ones that actually create customer interactions. With the ongoing digital transformation in the financial industry the content manager, the marketing manager, the UX designer and the developer are the once that make the difference more then ever. My role is to support, inspire and equip them with the right tools and knowledge. And I hope share some of it during the event.
Bastiaan Hilferink
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