Jukka Salonen is the Head of Nordea Group Simplification. He is leading one of the most ambitious business transformation programmes in the European banking world to build up the future bank. Simplification is to build an end-to-end digital bank based on new banking platforms in core banking, payments and data. At the same time building up sustainable change capabilities to lay the foundation for agility. Jukka Salonen has a strong foothold in the financial industry working in several strategical positions in Nordea as well as in the European Industry associations. Prior to heading the Simplification Programme he worked as CEO for Nordea Finance 2007-2014. With his visionary and strategic leadership he transformed finance companies from local to pan-regional in terms of culture, business, operating model and platforms. He also contributed actively as the chairman of Leaseurope and received the Industry Ambassador of year 2013 Award and was also recognised in 2014 by Lifetime Award of his efforts in supporting the entire industry. He is also experienced Board member and chairman. He has been establishing several successful credit and finance businesses in Nordic and Baltic area.