Dr. Steve Laborda has been working more than 10 years in the chemical industry. Through his career path, Steve has been working in several functions/interfaces such as R&D, business & application development and lately marketing and business management to mainly commercialize and market new products/applications or provide appropriate support to customers. The latest major achievements have been the development and implementation of several processes to improve profitability in a sustainable way: such as Customer Segmentation and related redesign of the organization, the channel management and pricing tool as well as building-up, leading and coaching a champion organization for Value-based Selling.