With over 25 years of experience, Sheila Reddy is a leading authority in market access and product launch strategies. She has successfully launched many diverse products and has led teams to achieve launch excellence for numerous others. Sheila’s unique blend of expertise in payer strategies, value story development, and Health Technology Assessment (HTA) outcomes has redefined how healthcare solutions achieve success in today’s competitive market.
Starting her career as an NHS formulary pharmacist, Sheila gained invaluable insights into navigating drug and therapeutic committee approvals. This foundation has been instrumental in her ability to help companies craft compelling value propositions and payer strategies that drive positive HTA outcomes, secure favourable formulary placement and accelerate therapy adoption.
Sheila holds an MBA from Manchester Business School and a BSc in Pharmacy from Liverpool John Moores University. Her strong academic credentials, combined with extensive industry experience, equip her with the strategic vision and practical know-how to guide organisations through the complexities of market access and product launch.
Events/Masterclasses Sheila Reddy is currently speaking at
Pharma
Market Access for Digital Health Technology
12 – 14 March 2025
Online Live Stream | 14:00 CET – 17:30 CET
This hands-on workshop is designed to provide practical, real-world experience in navigating the regulatory, reimbursement, and market access challenges for digital health apps.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
With over 25 years of experience, Sheila Reddy is a leading authority in market access and product launch strategies. She has successfully launched many diverse products and has led teams to achieve launch excellence for numerous others. Sheila's unique blend of expertise in payer strategies, value story development, and Health Technology Assessment (HTA) outcomes has redefined how healthcare solutions achieve success in today's competitive market.
Starting her career as an NHS formulary pharmacist, Sheila gained invaluable insights into navigating drug and therapeutic committee approvals. This foundation has been instrumental in her ability to help companies craft compelling value propositions and payer strategies that drive positive HTA outcomes, secure favourable formulary placement and accelerate therapy adoption.
Sheila holds an MBA from Manchester Business School and a BSc in Pharmacy from Liverpool John Moores University. Her strong academic credentials, combined with extensive industry experience, equip her with the strategic vision and practical know-how to guide organisations through the complexities of market access and product launch.
