Chief Marketing Officer
BNP Paribas Cardif, Italy
Andrea Veltri is Chief Marketing Officer of BNP Paribas Cardif in Italy. Recently he was also appointed Head of Strategy with particular focus on digital transformation and external growth. As a former senior manager of BNL-BNP Paribas he is an Executive Board Member of PerMicro, a European leader in Microfinance. Cardif is among the top ten Italian insurers with a leadership position among bank-insurers and an innovative proposition both in Savings and Protection. Prior to that Andrea Veltri was a Marketing Manager of BNL-BNP Paribas with a responsibility for Lending product, Investments and Protection contributing to the transformation of the Bank after the privatization. He joined financial services after several years in Automotive - Nissan, Ford, BMW - always in sales and marketing positions. This thanks to BBVA who decided to recruit managers from more competitive industries to animate their JV with Banca Nazionale del Lavoro.