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Speaker detail

  • Janos Penzes
  • International eMarketing Manager, DCOE Lead
  • Richter, Hungary

Originally trained as a physician, Janos is a marketer with a focus on digital. In his current position as Digital Center of Excellence Lead at the Budapest headquarter of the pharmaceutical company Gedeon Richter, his goals are focused on forwarding the digital transformation agenda and driving the adoption of meaningful and adequate use of digital technologies, both in marketing communications and as added value customer centric services, including emerging technologies and e-health solutions. He has a diverse previous experience, starting as a practicing surgeon, then working in the areas of clinical study coordination, product management, business unit management, cross-functional prelaunch activities and marketing innovation within the pharmaceutical industry.