- Secil Ellibes Basoglu
- Head of Global Digital Marketing and Omnichannel CLM Lead, Director
- Grunenthal, Germany
Secil is Head of Global Digital Marketing & Omnichannel at Grunenthal, where she leads digital marketing excellence/omnichannel vision, strategy, and roadmap, and is responsible for personalized customer experience.
Secil has over 12 years of experience in marketing, with expertise in Digital and User Experience Design. She joined Grunenthal in 2016 and created a Multichannel Europe Strategy and a roadmap with leading 4 different functions: Digital, Field Force Effectiveness & CRM, Training and Congress/Events. Prior to joining Grunenthal, she held a Digital Excellence role in GSK, a Digital Engagement role in Turkcell Telecommunication and Marketing roles for Men’s Health & Anti-infective Products at Bayer.
Secil holds a Double Master's degree in Business Administration and Social Media Management with more than 15 internationally awarded projects that show how she prioritizes cross-functional collaboration in her profession while creating unique opportunities.