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Speaker detail

  • Vanesa Gomez Lopez
  • European Multichannel Marketing Lead
  • Pfizer, Spain

Vanesa is currently a member of the Digital Channel Enablement Global Operations team working as a Team Lead to transition and stabilize the day to day running of the client-facing Marketing Automation & Personalization (MAP) Campaign Operations team, while also supporting the optimization of the campaign request processes in partnership with the EU MAP markets.  Vanesa has had very broad exposure to digital capabilities working across multiple assignments in DCE, including supporting operations in the Cluster markets and the Regional Oncology team.  During this period Vanesa was also seconded into a Regional DCE Business Partner role supporting the regional Vaccines brand team early on in their digital journey. Previously Vanesa was a Global Category Strategy Manager within Sourcing supporting Global Channel leads in developing the strategy and implementation of Remote Detailing and email.  She also brings additional experience and knowledge in designing and deploying Regional strategies into local EMEA markets, including process optimization and project management across the EMEA region. Vanesa holds a Degree in Business & Administration from UB (Barcelona University) and an Executive Marketing and Sales MBA from ESADE Business School.