- Ed Rochfort
- Managing Director Insurance Telematics
- Carrot Insurance , United Kingdom
Ed comes from a commercial insurance background where he developed a number of successful schemes which used risk management technologies to reduce accident frequencies.
Ed saw an opportunity to use similar risk management techniques to develop a way of offering responsible young people a method of demonstrating their safe driving ability through telematics technology. In 2011 he joined Nick Corrie in forming Carrot Insurance.
Ed is passionate about how technology can improve the world and believes using data to influence positive behaviour is the key to achieving better results for insurers and a better deal for drivers.