Head of External Communications, Sadara Chemical Company
Yasser is the External Communications Section Head at Sadara Chemical Company of Saudi Arabia who currently leads the external communications team.
He is a Corporate & Marketing Communications expert, bringing over 20 years of experience throughout the EME region. He has worked with local and multinational organizations in various capacities, managing diverse roles and responsibilities in communications, marketing and project management. He has an extensive knowledge across main functions including branding, public relations, marketing communications, internal communication, crises communication and social responsibility.
In addition, Yasser is Vice-Chair of the Chartered Institute of Public Relations’ Energy Leadership Platform (CIPR-ELP), Council Member at the PR & Communications Association (PRCA_UK), Board Member of the Gulf Chapter for the International Association of Business Communicators (IABC) and Strategy Board Member at the Middle East Public Relations Association (MEPRA). Also, he is a member of PRSA, CIM, AMA, IoD and the Marketing Society.
He started his early career in Egypt as a marketing supervisor in the real estate sector, followed by work in the IT services. Prior to Sadara, he worked for EQUATE Petrochemical Co. and Kuwait National Petroleum Co. (KNPC) in Kuwait.
Yasser holds a bachelor’s degree in International Business from Cairo, and he is an Accredited PR Practitioner and a Certified PR Manager.