Adam Reutens-Tan was spearheading sustainability at Singapore’s largest infocommunications provider when he realised a large gap in the e-waste recycling industry. This prompted him in 2012 to kick start RENEW, Singapore’s most extensive e-waste recycling programme to date. With partners TES-AMM and DHL, Adam has helped StarHub to educate consumers in Singapore on the recycling of e-waste and reduce the amount of e-waste going to landfills.