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Ann-Sofie Vorbeck | Speaker | Fleming
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Ann-Sofie Vorbeck

Workplace Design Lead
Nordea, Denmark
Strategic workplace design
Utilizing design anthropology as a method in designing sparkling, bold people centered workplace concepts.
How to create remarkable atmospheres that represents an energetic, safe, neuro-inclusive workplace, supporting the variable work flows, human senses and workplace experiences.
With focus on behavior and culture combined with knowledge on trends and tendencies, Ann-Sofie is studying the everyday life, when creating concepts for new lay outs and spatial designs.
To create durable concepts and attractive workplaces she is using the classical discipline of field work methodologies to get closer to the patterns and different ways of working in a lively and inclusive workplace.
Essential observations in the ideation stages can be the key to a grater transformation, mapping user needs and helping the field data live.
Looking at the forms of sociality, interactions, togetherness and basic needs, findings from the fields are being analyzed and can be the essential first steps in a creative design process.

Events/Masterclasses Ann-Sofie Vorbeck is currently speaking at

SWDS

11th Annual Smart Workspace Design Summit
18 – 20 November 2025
Mercure Hotel MOA Berlin, Germany
SWDS is an experience-based event bringing together those who strive for better workspaces. This is where people, place and technology come together to start building the human-centric office of the future, today.
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Linkedin
Ann-Sofie Vorbeck
Workplace Design Lead
Nordea, Denmark
Strategic workplace design
Utilizing design anthropology as a method in designing sparkling, bold people centered workplace concepts.
How to create remarkable atmospheres that represents an energetic, safe, neuro-inclusive workplace, supporting the variable work flows, human senses and workplace experiences.
With focus on behavior and culture combined with knowledge on trends and tendencies, Ann-Sofie is studying the everyday life, when creating concepts for new lay outs and spatial designs.
To create durable concepts and attractive workplaces she is using the classical discipline of field work methodologies to get closer to the patterns and different ways of working in a lively and inclusive workplace.
Essential observations in the ideation stages can be the key to a grater transformation, mapping user needs and helping the field data live.
Looking at the forms of sociality, interactions, togetherness and basic needs, findings from the fields are being analyzed and can be the essential first steps in a creative design process.
Ann-Sofie Vorbeck
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