Mr. Cenk Serdar serves as SVP, Consumer at Saudi Telecom Company managing a $8B P&L and a 8000 people team as well as a board member at Turk Telekom, Avea, SaleCo and CCC. Mr. Serdar has 20 years of experience in the internet and mobile communications industries. He has a broad background in strategic planning encompassing sales, marketing, business development, and operations management, with a track record of significant revenue and profitability growth and a specialty around turning around companies. He also served in several executive positions in various industries, mainly in technology and finance as well as automotive. Before STC, Mr. Serdar served as the Global Director of Products and Services at Vodafone compassing 27 countries from 2009 until 2013. Before Vodafone, Mr. Serdar served as Chief Value Added Services Officer of Turkcell, between 2005-2009. He also served as CEO of Mapco, before joining Turkcell. Before Turkcell, he worked at Dogus Group from 1999 to 2004, where he served several senior level managerial positions including the Senior VP, Direct Banking at Garanti Bank, CTO of GarantiBank International, Netherlands, CEO of IXIR and CMO of Volkswagen Group. Mr. Serdar graduated from Industrial Engineering Department of Bilkent University, Ankara and received his M.B.A. from the Wharton School of the University of Pennsylvania.