Chirodip is currently leading the Marketing department of Noor Bank, a financial icon in Dubai founded on the ethical values of Shari’a principles. With the bank’s mission centered around innovation, a key priority for him is in driving forward the innovation agenda of the CEO in all communications and media strategies, product marketing plans, campaigns and customer engagement. Chirodip has over 16 years of rich experience in Advertising, Marketing and Customer Relationship Management.A thought leader and practitioner of Strategic Marketing, Branding, Innovation and Digitization, delivering creative results-driven solutions in a collaborative way to branding and marketing communications challenges, Chirodip has developed specializations through direct experience in Integrated Marketing (ATL, BTL, Direct, and Digital), Digitization Strategies, Social Media, Consumer Insight Development, and Customer Relationship Management (CRM).