DN MacFarlane heads up the digital marketing team at Yara International working across their commercial segments. He has a depth of experience having spent 12 years purely in digital, first with digital agencies then the last 8 years being digital specialist roles for big multinationals, including Statoil ASA – at the time world’s 51st biggest company. He joined Yara last year to oversee the strategy and operation of their digital marketing touch points. Yara has operations in 50 countries with sales to 150. The digital activities they undertake are across markets aimed at driving value for the company.