“Dorit has over 10 years’ experience in strategic management consulting with a focus on analytics, brand management, consumer and customer segmentation and targeted marketing. Currently Dorit is the Head of Consumer Insights & Analytics Europe at C&A responsible for the building and development of the analytics & insights team incl. set-up and roll-out of new tools like Marketing Mix Modeling (MMM), Price & Promo Analytics, “Lab Store” research facilities to enable the organization to become consumer centric and data driven. Dorit has a strong international background with worldwide projects incl. Russia, Nordics and Middle East.”