Florian Sallmann is Country Functional Head Distribution Strategy, Generali Deutschland AG and Managing Director of Generali Deutschland Finanzdienstleistung GmbH. He is responsible for the strategy of the various distribution channels of the German group. Aged 42, he began his career in 2000 with GE Frankona Re in Munich as Project Leader and Executive Assistant to the CEO. In 2002 he joined Gerling in Vienna, as head of marketing and sales steering for Austria before being appointed head of sales, marketing and sales steering in February 2005 for Gerling in Czech Republic. Since 2006 he held various international positions for Generali Group, amongst others Area Manager for Central and Eastern Europe, as CEO of Europ Assistance Deutschland and as CEO of Assurances Maghrebia in Tunisia. Dr. Sallmann has studied European Business Administration in Reutlingen, Austin and London. He holds a doctoral degree from Vienna University of Economics and Business Administration.