A member of the Global CX Panel, Eli is founder and managing partner of Customaline (Proprietary) Ltd, a company specializing in providing services to help clients align their businesses with their customers’ true needs and required outcomes. He also serves as an advisory consultant to the Customer Relationship Management Academy of Asia. (http://www.crmasia.org/advisory/eli-d-goldstein/) His strong marketing background includes experience in digital marketing, customer relationship and strategic planning especially with winning executive involvement for programs. He worked for IBM for 10 years and his ICT and customer management experience spans more than 36 years providing him with broad executive level technology knowledge related to information and communication technology with emphasis on CRM and CEM strategy and measurement. Eli has provided organizations such as Coats, European Union, Siemens, Standard Bank, Masterfoods and Reckitt Benckiser with both strategic and tactical advice in their customer and business journeys. He has worked with a number of companies across industries such as Agribusiness, Retail and Distribution, CPG, Telecommunications, Healthcare, Government and Law Firms. His ability to balance the factors of people, processes, technology and knowledge allows him to provide a visionary approach to projects related to the customer. Eli is based partly in Johannesburg, South Africa and Toronto, Canada and is available for speaking, consulting and facilitation assignments globally.