Françoise LAMOTTE joined MetLife in June 2015, as Head of Direct Distribution and Digital for the EMEA region. In this role, she oversees the growth and profitability of the fast growing EMEA direct businesses, selling and servicing products to consumers both through sponsorships agreements and directly in over 15 countries; and is in charge of leading the digital strategy and transformation for the region. She is a member of EMEA Executive Leadership team. Françoise has over two decades worth of experience in the financial services industry, both in transformational business leadership as well as P&L management, focused on direct distribution, digital and innovation. She has worked in Japan, the US and Europe, before joining MetLife in Dubai. In the insurance industry, Françoise has worked for Cardif as head of A&H global business development; for AXA Group as the first Chief Digital Officer appointed in 2007, and later as the founder and deputy CEO of AXA Direct Protection – a European platform for selling individual protection; and Aviva France as CEO of the Direct Business as well as CMO. She also worked as a strategy consultant for BCG in the Boston office.Françoise is a graduate from ESSEC Business and holds an MBA from MIT Sloan School of Management. She was also a scholar of the Japanese Government residing at Keio University. During her professional career, she has attended executive leadership programs at IMD Lausanne, Oxford Said Business School, and Harvard Business School.