Izet Ždralović was born in 1979 in Zagreb, Croatia. After graduating from high school (American International School) in Cairo, Egypt, he received his Bachelor of Science (B.Sc.) degree in Applied Science in Service Management from the Rochester Institute of Technology (Dubrovnik, Croatia), and his Executive Leader Master of Science (M.Sc.) degree in Service Management from the Rochester NY, USA. Before joining MicroBlink Ltd. he worked in telecommunications, ICT and service industry (Računi.hr, Amis Telekom, Iskon Internet, Hyatt Hotels group). In addition to having over fourteen years of experience in sales, marketing and management, he has a comprehensive business view of the market in terms of innovative technologies that change and improve our everyday lives. Izet loves integrating technology into processes, in order to solve problems and improve user experience quality. Innovation often comes in small things/steps at the time that solve personal frustrations.