John O’Roarke is Managing Director of LV= General Insurance. John joined LV= in 2006 as part of the ‘ABC Insurance’ team with the remit of turning round the ailing Liverpool Victoria/Frizzell general insurance business. Over the last year nine years the team have led a transformation programme which has resulted in LV= becoming the UK’s third largest car insurer with 12% market share and the UK’s most trusted and most recommended insurer. Prior to joining LV=, John was Managing Director of Churchill Insurance, which grew from a £3m start-up to become a £2bn+ GWP business and the UK’s most recognized insurance brand. John is a qualified Chartered Accountant but left the accountancy profession to begin his insurance career with AIG in 1984. In addition to his responsibilities at LV=, John is also Chairman of the Insurance Fraud Bureau and Chair of the ABI’s Financial Crime Committee.