Jonas de los Reyes is a digital strategist, marketer and entrepreneur with more than 15 years of experience in digital, social media and content marketing. He recently joined the Bank of the Philippine Islands, one of the leading banks of the Philippines, as its Head of Digital and leads all digital marketing efforts of BPI, covering paid, owned and earned media and includes initiatives and programs on social media, mobile, CRM, analytics and digital marketing technology. Prior to his corporate role he was an entrepreneur, co-founding Socialytics Inc. back in 2013 and successfully exiting when the startup agency was acquired by AdSpark Inc., a wholly-owned subsidiary of Globe Telecoms Inc. Jonas has also worked for various startups, both global and local. He became Philippines Country Manager of ThoughtBuzz Pte. Ltd., a Singapore-based social media analytics and intelligence startup, prior to that was the Lead Community Manager of Yahoo! Southeast Asia for almost 4 years and was also with as its head of e-commerce. He is a subject matter expert on digital and social media marketing in the country, teaching for the Certified Digital Marketer Program and the Digital Marketing Institute. He regularly gives talks, lectures, and corporate trainings on digital marketing for various events, educational institutions and corporations. Jonas is very passionate with the unique ways technology is helping brands and companies connect and build positive relationships with people.