Mr. Hinnawi is a Customer Experience Management Advisor and Consultant, focusing on research, development, training and delivery of Customer Experience Management Frameworks. He has more than 12 years of experience in technical, consulting and cross functional management roles at several companies in the United States, Lebanon and Saudi Arabia where he is currently an Advisor to the Customer Experience GM at Saudi Telecom Company. Apart from this, Mohamad had several engagements with organizations in Turkey, UAE, Oman, Kuwait and Sudan. He was also an Adjunct Instructor at the Faculty of Engineering at the American University of Science and Technology in Beirut, Lebanon. Mohamad received a Bachelor and Master degrees in Electrical Engineering from Wayne State University and the University of Detroit Mercy in Detroit, MI – USA in 2005 and 2008 respectively, and is currently completing an Executive Diploma in Digital Business Leadership at the Academy of Digital Business Leaders (ADBL) in London, UK. He is also one of six globally Authorized Resource and Training (ART) providers for Certified Customer Experience Professionals (CCXP), a world renowned certification by the Customer Experience Professionals Association (CXPA), and currently serves as a member in the 2016 CXPA Mentors Program. He has published many articles on the topic of Customer Experience on designated platforms like CXPA Blog, Customer Think, Customer Value Creation Blog and