Accomplished management executive with 20 years’ practice within the telecom and mobile services industries; strong technical background complemented with extensive commercial experience; experienced management consultant focused on telecom. Key player in implementing STC consumer customer experience strategy by leveraging big data applications to analyze the voice of 20M fixed and mobile customers. Currently contributing in the digitalization strategy within STC aimed at boosting digital and self-service channels to reduce calls to call centers and increase customer satisfaction. Also, optimizing STC CEX operational and voice of customer metrics to reflect customers’ journeys performance. Raafat holds a bachelor degree in electrical and electronic engineering, a master’s degree in satellite communication both from the university of Surrey, UK as well as an MBA degree from ESA-ESCP, Lebanon. Raafat is currently pursuing an online executive diploma in digital business from the academy of digital business leaders, powered by Floream.