Nadeem is the head of OmniChannel Retail at Jumbo Electronics. In this role, he is responsible for overseeing Jumbo’s Retail businesses across the UAE. Nadeem joined the Jumbo Group in 1999, and since then has been instrumental in progressively evolving the firm’s retail operations. Nadeem headed the category management and store operations functions, and in 2010 took over as Head of Retail. Today, as Head of Jumbo’s OmniChannel Retail business, he is fully responsible for strategy formulation and overall execution for the brick-and-mortar stores network, the online business, and the franchise business. With his expertise and innovative strategies, he has led the transformation of Jumbo Electronics from a showroom operation to an omnichannel multi-brand powerhouse. Nadeem pioneered the launch of, and successfully blended it with the existing brick-and-mortar operations, creating the first truly omnichannel experience in the UAE. Under his leadership, Jumbo has received several accolades, including the 2015 Channel ME Power Retailer of the Year Award, which recognizes the most exceptional overall performance by a consumer electronics retailer in the UAE. Nadeem holds an MBA degree in Marketing and started his career 20 years ago with the Japanese multinational, Panasonic. He is regularly featured across various publications and forums, contributing his insights on the retail market and global trends for the electronics industry.