Niko Palosuo (MSc Pol.Sc.) is a deeply digital marketing communications & public affairs aficionado. Originally from Finland, Niko worked for several years as a journalist in daily newspapers & trade media in Finland, Germany and Hong Kong. Then he switched over to international corporations, where he did a wide spectrum of communications roles across hi-tech, pharmaceutical & chemical industries. He worked as editor-in-chief of a customer magazine, led internal & media communications, financial communications as well as public & governmental affairs, ultimately leading the communications & public affairs departments for international companies such as Pfizer Finland & Bayer Nordic. Currently Niko is responsible for the global marketing communications of Covestro’s largest business unit PU with a turnover of 6 B. Niko is online since 1989, and you can follow him on Twitter (@nikopalosuo) in the west and WeChat (palosuo_n) in the east.