Onno Willemse has gained over the past 17 years all round experience in Lighting, with leadership roles in Innovation, Manufacturing, Product Marketing, Sales, Strategy and Systems and Service business. Most of the roles were in business to business environments with objectives to master large international projects for corporate multinational key account. Recently he developed with his team the connected lighting value proposition with Power over Ethernet technology as key enabler to drive Internet of Everything into the Lighting domain. The solution delivers a scalable and adaptable information platform for building owners and service providers. Through this approach Lighting becomes a pathway for information and services for global customers and partners of Philips. Onno’s entrepreneurial leadership helped the company to converge to a systems and service business model. Most recently (December 2015) he realized the partnership between Cisco and Philips Lighting to accelerate the IoT in Lighting (for Lighting as a Service business model). Prior to Philips, Onno worked for Shell and obtained a MSC degree at the Delft University of Technology and completed various business courses at international business schools (a.o. Insead, Ashridge).