In 2012 an innovation competition was organized on group level. We ended on the 6th place out of +80 teams. Our proposal was ‘Young4Life’: looking to the world from the eyes of our youngsters. From that moment I got the innovation virus which really changed me. In 2014, I had the opportunity to start the Surf Studio out of nothing. We started an experience center in the dungeons of our company. Within 6 months we welcomed our CEO, the Board of Directors and our executive board. Today, Surf Studio is very known brand within the company, which supports the digital transformation of KBC Bank & Insurance. “Innovation is culture: connect, inspire & activate”