Patrick is a French/Lebanese leading digital transformation and marketing strategist, as well as being an entrepreneur at heart. With 20+ years experience in media, digital marketing and organizational change, he has successfully managed, developed and run technology-based businesses and delivered globally digital professional services as well as online solutions for multinationals in Europe and the Middle East. Since early 2016, he has taken the challenge of helping the DSM worldwide life and material sciences business groups to Adapt to the challenges brought by digital technologies, to Transform digital data into valuable business insights, to Convert digital strategies and tactics into growth and profits, as well as to Facilitate the digital know how and capabilities building within the organization. As an active speaker, he regularly contributes to sharing on the impact of digital technologies on businesses, brands, organizations and customer experiences, hence on how to best accelerate their digital transformation.