Pedro has served for 12 years at the German Army and completed various IT and Digital Marketing certifications after his service. He joined BASF ten years ago in the SAP Master Data environment. After six years with Care Chemicals and Nutrition Division in 2011, Pedro took over the topic eBusiness for the Region Europe. Since 2014 Pedro is working in the digital field, focusing on digital interactions of customers and forward integrated value chains. Main challenge is to bring the very dynamic world of digital change into BASF, to adapt existing business processes and to evaluate new opportunities.