Petar is based in Germany where is the Country Chief Marketing and Customer Officer of Generali. His main task is to re-position the German Group as a trend setter in the insurance industry with the focus on Innovation and customer centricity. Previously Dobric was a Vice CEO at Generali Turkey and responsible for the relaunch of the company. In just 2 years he brought the company’s brand awareness from position 32 to position 2; and won Awards for the Most Recommended Brand (from the Consumer Association); Best Contact Centre of the Year; and Best Smartphone Application in the Financial Industry in Turkey. Dobric also led the increase of the Company from 80FTE to 280FTE, and positioned the Company as the Most Innovative and Technological Insurer in Turkey. Dobric also held head office positions (as a Leader of Group Modernisation of Sales Networks), and in first lines in different countries as an executive board member (Italy, Belgium, Austria, Poland, Croatia, Hungary, Slovakia and Turkey). Dobric also achieved a remarkable success track record in the last 3 countries where he launched new companies from scratch – up to 2,2% of market share and a 200FTE member in 3 years. Dobric speaks more than 6 languages.