I am specialized in strategic communication and digital business development and is working at Roche Diabetes Care to develop and support a new patient-centric and outcome-based business model. I have profound knowledge of health care – especially diabetes care as I have previously worked seven years at Novo Nordisk and the Steno Diabetes Center. I add most value when engaging employees and stakeholders using the storytelling approach to show values and to develop strategic concepts and digital solutions. I am collaborative and passionate about knowledge sharing and partnerships. As a consultant, I have worked with top-management on brand strategy and corporate DNA. I am co-author of the book “Storytelling Branding in Practice”, published internationally by Springer.