Robin Chu is a Manager at Simon-Kucher & Partners and part of the global chemicals and ingredients practice. With over 20 projects within chemicals and ingredients, Robin has set a track record of developing and optimizing commercial, pricing and innovation monetization strategies. On innovation monetization, Robin has co-authored and published two academic books, ‘Revolutions in Innovation’ and ‘Evolution of Innovation Management’. Robin holds MSc degrees in Strategic Management and Supply Chain Management from Tilburg University and has attended Nyenrode Business University and the Chinese University of Hong Kong.