Samay Mir is a passionate advanced analytics leader, who has extensive experience in operations, supply chain, engineering and marketing from B2C and B2B companies such as LEGO and Novozymes. He believes that data science is a cross-disciplinary field where specialist knowledge and business requirements can be bridged through applying advanced analytics. He is Group Head of Advanced Analytics and his dedicated data scientists have introduced big data technologies and implemented advanced analytics projects in many corporate divisions. His mission is to make advanced analytics accessible to all and thus have been creating many analytics apps, which is used by the business.