Sameer has 18 years of experience in building profitable customer-centric businesses @ global consultancies and digital agencies. During this time he has been part of major banking transformations across some of the largest European banks including Lloyds Banking Group, HSBC, Barclays, RBS, Virgin Money and Allied Irish Bank. He is passionate about the current fintech disruption, transformation in customer experience and distribution technology. His background enables him to translate how banks need to transform their operations to respond to evolving market and customer trends.