A lover of all things creative and orderly, Sarah Oyungu marries her expertise as a communicator and marketer, digital media strategist, and brand advocate, to deliver programs, campaigns, events and initiatives that increase market and mind share, build customer buy-in, generate revenue, and fulfill organizational goals. An effective manager and leader, she has worked with corporations, individuals, startups, and nonprofits both in the US and across Africa and the Middle East. Building on her understanding of consumer segments, their priorities, and relevant trends and data insights, she develops effective through-the-line strategies, building strong customer value propositions that lead to target audience action, stakeholder engagement, solid partner relations, funding, and resource allocation. The result is a stronger organizational voice; building a brand identity that cuts through the noise, gains and retains consumer loyalty, and turns followers into champions.